Qualitative Marketing Research: A Cultural Approach
Johanna Katarina Moisander, Professor Anu Valtonen
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. В
年:
2006
出版社:
Sage Publications Ltd
语言:
english
页:
240
ISBN 10:
1412903815
ISBN 13:
9781412903813
系列:
Introducing Qualitative Methods series
文件:
PDF, 1.61 MB
IPFS:
,
english, 2006