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Essentials of Marketing Research
Tony Proctor你有多喜欢这本书?
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Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.
年:
2005
出版:
4th
出版社:
Financal Times Management
语言:
english
页:
616
ISBN 10:
0273694944
ISBN 13:
9780273694946
文件:
PDF, 18.24 MB
您的标签:
IPFS:
CID , CID Blake2b
english, 2005
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