Marketing Research for Managers
Sunny Crouch, Matthew Housden
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples * Highly practical and informative * New material which highlights the impact of new technology * New case studies and examples
年:
2003
出版:
3rd ed
出版社:
Butterworth-Heinemann
语言:
english
页:
392
ISBN 10:
1417507640
ISBN 13:
9781417507641
系列:
Chartered Institute of Marketing
文件:
CHM, 5.74 MB
IPFS:
,
english, 2003