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The Vibe: The Marketing Handbook for Every Product, Service and Industry
Gary Bertwistle你有多喜欢这本书?
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While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business.In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion and advertising. Whether you're a commercial, industrial, retail or service company, this book gives you the tools to create a powerful brand in the minds of your customers.Easy to understand, practical and relevant for businesses of all sizes, with real examples of Australian businesses -- The Vibe is what every brand needs!
年:
2010
出版:
1
出版社:
Wrightbooks
语言:
english
页:
171
ISBN 10:
1742169732
ISBN 13:
9781742169736
文件:
PDF, 1.02 MB
您的标签:
IPFS:
CID , CID Blake2b
english, 2010
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