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The Concept of Luxury Brands

The Concept of Luxury Brands

Heine Klaus.
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Berlin, 2012. - 100 p.
Luxury brands have spent decades, and sometimes centuries, cultivating the perfect mix of authenticity and prestige to remain successful among their peers. Klaus Heine analyses how this balance of authenticity and prestige can teach other brands invaluable lessons for their marketing strategy.
语言:
english
文件:
PDF, 2.00 MB
IPFS:
CID , CID Blake2b
english0
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