ANALYSING MEDIA TEXTS

In This Informative Guide, Andrew Burn And David Parker Show How Multimodality Theory Can Be Used To Understand How We Communicate With Each Other: Through The Human Body, In Speech, Gesture Or Dramatic Movement For Through Technologies Of Writing, Visual Design, Film, Computer Games And The Internet.--book Jacket. 1 Multimodality And Textual Analysis -- 2 The Skater And The Old Man: Multimodal -- 3 Chocolate Politics: Analysisng Websites -- 4 Returning To Hogwarts: The Modality Of Computer Games -- 5 Transforming Hannibal: Interview Data And Textual Analysis -- 6 Key Principles And Practices. Andrew Burn And David Parker. Includes Bibliographical References (p. 85-87) And Index. "In this informative guide, Andrew Burn and David Parker show how multimodality theory can be used to understand how we communicate with each other: through the human body, in speech, gesture or dramatic movement for through technologies of writing, visual design, film, computer games and the internet."--Jacket The authors outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them.