Kellogg on Marketing
Alice M. Tybout, Bobby J. Calder, Philip Kotler
The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding; With a foreword by Philip Kotler; The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing.�
Abstract: This business classic has been thoroughly revised and updated for today s marketers.
Abstract: This business classic has been thoroughly revised and updated for today s marketers.
The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.�
年:
2010
出版:
2
出版社:
Wiley
语言:
english
页:
426
ISBN 10:
0470580143
ISBN 13:
9781119199892
文件:
PDF, 3.63 MB
IPFS:
,
english, 2010