Die Marketing-Gleichung: Einführung in das prozess- und...

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Die Marketing-Gleichung: Einführung in...

Die Marketing-Gleichung: Einführung in das prozess- und wertorientierte Marketingmanagement

Name: Die Marketing-Gleichung: Einführung in das prozess- und wertorientierte Marketingmanagement
ISBN: 9783110437904

Dirk Lippold

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The reputation of traditional marketing techniques as an essential component of corporate success has declined in recent years. This book, already in its second edition, offers a practical approach to value-oriented management, serving as the basis for practical training for students of marketing management while at the same time offering valuable insights for professionals working in the field.