Handbuch Werberhetorik

Main
Languages - Rhetoric
Handbuch Werberhetorik

Handbuch Werberhetorik

Name: Handbuch Werberhetorik
ISBN: 9783110318210

Nina Janich (editor), Steffen Pappert (editor), Kersten Sven Roth (editor)

0 / 0

0 comments

你有多喜欢这本书？

下载文件的质量如何？

下载该书，以评价其质量

下载文件的质量如何？

This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).

种类:

Languages - Rhetoric

年:

2023

出版社:

De Gruyter

语言:

german

页:

665

ISBN 10:

3110318210