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The Design Entrepreneur: Turning Graphic Design Into Goods That Sell
Steven Heller, Lita Talarico你有多喜欢这本书?
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Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit of course, then comes the brilliant idea and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more. Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Dur?, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn’t. This is the book that shows how that is accomplished.
年:
2008
出版:
PB w/slipcase
出版社:
Rockport Publishers
语言:
english
页:
240
ISBN 10:
159253421X
ISBN 13:
9781592534210
系列:
Design Field Guide
文件:
PDF, 111.76 MB
您的标签:
IPFS:
CID , CID Blake2b
english, 2008
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