Marketing Planning: Strategy, Environment and Context
Jim Blythe, Phil Megicks
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan
年:
2010
出版社:
Financial Times Management
语言:
english
页:
289
ISBN 10:
0273724711
ISBN 13:
9780273724711
文件:
PDF, 3.00 MB
IPFS:
,
english, 2010
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