The Public Relations Writer's Handbook: The Digital Age

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Business & Economics - Sales & Marketing
The Public Relations Writer's Handbook:...

The Public Relations Writer's Handbook: The Digital Age

Name: The Public Relations Writer's Handbook: The Digital Age
ISBN: 9780787986315

Merry Aronson, Don Spetner, Carol Ames

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The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

种类:

Business & Economics - Sales & Marketing

年:

2007

出版:

出版社:

Jossey-Bass

语言:

english

页:

370

ISBN 10: