Media, Organizations and Identity
Lilie Chouliaraki, Mette Morsing
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media.
年:
2010
出版社:
Palgrave Macmillan
语言:
english
页:
214
ISBN 10:
0230515517
文件:
PDF, 2.28 MB
IPFS:
,
english, 2010
因版权方投诉,本书无法下载